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By Randy Skjei


Are you a cookbook author or restaurant owner who does business in Singapore? If yes, then you should have a Singapore food photographer on your regular payroll, if you do not have one yet. The services of a food photographer are indispensable in your business. They play a big role in the successful promotion of your cookbook or restaurant.

Naturally, you may think that you have no need for a Singapore food photographer. Maybe you have budget constraints or you simply think that, with a camera and decent photography software, you can capture your own photographs. Anyone can take a snapshot, right?

If you view the profession of the Singapore food photographer with that much disdain, then you are certainly missing out on the benefits of employing one. Food is meant to be a sensual experience. The portrait of a particular food should be able to engage the viewer's senses long before they could taste the food. The picture should bring out the hunger in its viewer. This is something a good food photographer thoroughly understands and can easily execute in their pictures.

So, how do you hire a Singapore food photographer? It depends on what you want and how much you can afford. If you want a food photographer who has attained some sort of celebrity status, you can contact their agents or studios to see if they can come and work for you. Remember that these photographers are celebrities in their own right and are well-known for their work. Therefore, you should expect to pay celebrity rates, too.

On the other hand, if your budget is limited or if you are content to hire a relatively unknown but skilled Singapore food photographer, you can easily find the photographer you want by doing an online search. A food photographer looking for work would have a portfolio set up online, maybe on a freelance photography website, on their personal website, on stock photography sites, or on photo-sharing sites like Flickr and Photobucket. You can also ask your friends and family if they know an aspiring food photographer you can work with.

When you sift through your candidates, you should make sure that you screen them carefully. You would not want to waste your precious time and resources on a Singapore food photographer who does not have the skills you require or the professionalism you demand. Thus, take a good look at their portfolio and interview them about their experience and previous work, if any. If you are hiring an unknown photographer, make sure that you limit your choices only to those who can present references.

You should never hesitate to hire a skilled food photographer if you are working on a cookbook or the promotional materials of a restaurant. The quality of the food portraits you will be using in these publications can spell their failure or success. Never settle for less than the best that your money will buy when it comes to hiring a Singapore food photographer.




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