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By Hans Gerhard


Nearly every industry has been transformed by the digital revolution. The real estate sector has not been left behind. Realtors are now using digital photography in advertising their properties. Buyers can now tour a property of their choice from the comfort of their homes. Matterport Photography Pompano Beach FL has made it possible for realtors to explore different marketing possibilities that were not possible in the recent past.

The superior technology in Matterport photography allows one to scan a property and prepare it for viewing in the shortest time possible. A buyer or seller can use the web-based platform easily and get the most out of the technology.

The technology helps improve curb appeal and gives a potential buyer the chance to get a first impression of the property before they can explore it further and engage the Realtor. Once a buyer settles on a property after viewing the 3-D experience of the property, it is hard for them to be disappointed. The technology allows the buyer to explore the property room by room as they would have done during a physical tour.

The photography is revolutionizing the real estate sector. With the ability to create a virtual stage and even simulate different interiors on a property such as the addition of furniture or rugs or even a different coat of paint, a potential buyer is able to visualize living in a property. The buyers are however advised that these are just photos and they should not get surprised when the property is not exactly as it is on the photos.

The technology has also helped realtors sell more properties within less time when they use it. The realtors have an easy time as they are only contacted by the serious buyers who have already been impressed by the property after viewing it.

Virtual staging also allows the interior of the home or business to be enhanced in much less time than it would take to physically move furniture around, paint the walls or incorporate other decors. In more ways than one, Matterport photography adds a new dimension to real estate marketing.




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