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By Cody Rine


Selling property can be quite competitive. There's always going to be a number of comparable properties at lower prices or with selling points that are far more appealing than those of your own units. But, if you want to gain a competitive edge, you might consider trying a tactic that you haven't yet considered - Matterport photography. Take the steps that follow to make your listings start standing out.

The Legacy Of Property Photos

When it comes to marketing real estate, you have to find a marketing strategy that's effective for everyone involved, the buyer, seller and agent. The majority of visual marketing methods used up to this point offer some type of value to each of these audiences. In the past, 2D photos were considered the industry standard as they offered benefits to all three involved parties. After all, a beautiful image can invoke an emotional response to a home that results in a sale.

Imaging In The Real Estate Market Of Today

Today, camera technology has advanced significantly both with smartphones and DSLR cameras. Now, hi-res photography is a critical part of all real estate marketing campaigns. However, technological innovation no longer stops there. Matterport photography, which are online 3D, virtual tours of homes for sale, has taken real estate imaging a step further.

When agents use this particular marketing technique, they can get 403% more qualified leads. This is quite impressive to say the least. There are also many benefits for both buyers and sellers. Sellers are able to offload their homes in much shorter periods of time and often for more cash, while buyers can truly get a good look and feel for homes before actually visiting them.

Spending More To Implement An Effective Real Estate Marketing Strategy

If you're ready to start improving your profits and sales, or if you are ready to find a home fast, then Matterport photography is guaranteed to provide a range of benefits. This new marketing technique is dramatically improving real estate listings for all parties. Give it a try to see just how advantageous it can be. You won't regret your investment in this innovative real estate marketing technique.




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