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By Shirley Campbell


If you want to gain a competitive edge in the online e-commerce platform, sometimes you have to post high-quality pictures of your products. People like beautiful things. Therefore, as a business person, you should take advantage of that fact and show your audience the perfect images of your products. E-commerce may mean you are spending more to market your products. If that is the case, then you should not risk too much by posting armature images online. Most consumers have extra keen eyes that can differentiate between a low-quality garments from a high-quality dress. Here are tips on how to achieve the perfect California apparel photography.

Prepare the garment for the photoshoot. To give your clothing the most appealing look, you need to prepare it before the photoshoot session. The products should look their absolute best in the image. If you do not adjust them, they may look creased, wrinkled, or even worn. These are usually the effects of storage or transportation. People tend to attracted by beauty and perfection.

If possible, create your studio. Creating your photo studio is not as complicated as it may sound. With just a few items, you can build a proper studio from just about any room. All you need is enough space to set up a camera on a tripod, a seamless white paper, natural light and duct tape. You can choose to spend more and acquire a few more pieces of vital equipment.

You also need a backdrop. For better images to be achieved, you need to capture colors more accurately. The best way to accomplish that is through an excellent context. Make sure you always use a white backdrop. You can also use a light gray backdrop.

The quality of the camera matters a lot. High-resolution cameras provide better images than regular cameras. If you use them, your picture will look much better than if you used a low-quality camera. It is advisable that you use a DSLR that features at a minimum, aperture settings, and manual exposures.

Your room also needs proper lighting. You can count on natural window lighting during the day. It will help you save much energy and spend less as a result. You need a very high-quality light to create the best images that will attract your customers. You can also rent a lighting kit if there is a need to do so.

Consider where to position the product for a brighter, more vibrant photo shoot. When you are using sunlight that is coming in through the window, it is better to place the clothes next to the window. That is where it will get even, direct light. To manually expose your image correctly, you should know how to use your camera's light meter.

You can shoot a cloth on a model or mannequin. Rather than capture your product on a hanger, you should put them on a mannequin or use a model. Taking pictures of a garment on a model or a mannequin is one of the best ways to demonstrate the shape and fit of a cloth.




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