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By Michael Ellis


As a professional photographer, part of your skills focus on being flexible enough to deal with different projects and handle all the expectations and tasks entrusted upon you by clients. Every now and then, a client will come to contact you to help in promotional photo shoots and advertisements for their brand and a higher percentage of those clients focus in the creation and selling of articles of clothing. For someone who does not have any experience with fashion photography, this can be quite a daunting task.

Nevertheless, just like any other genre or aspect of photography, there exists a set of rules and guidelines to help the professional in delivering to the best of their abilities. By going through these carefully and implementing the right methods, no task is to difficult to undertake. For more information on this subject, this article will be emphasizing on some quintessential tips on Apparel Photography California for Beginners.

Whenever one is tasked with projects revolving around fashion, it often has to do with prioritizing the clothes on display. Often times, clients will enlist professionals for this purpose because they know that the person can emphasize the clothes and how well they can manipulate the finest details to showcasing the best of their line. As such, the mindset to get into is finding out how to promote and convince customers to purchase it.

Furthermore, the posing of each model is of vital importance and should be part of the list of priorities to ensure. Following this logic, conduct your own research by going through catalogs found in magazines for men and women. Study how each brand incorporates their models into the clothing and so that they do not become outshined by them. By gaining a basic knowledge by looking at brilliant examples, you can incorporate these elements to create your own fresh idea on how best to go about it.

The garments that will be photographed should be prepared too, so that it looks its best when the images come out. Nonetheless, these things can get crumpled and wrinkled quite easily so make sure to do a thorough inspection and inform the client ahead of time in case you notice any rips or stains present. Remember, the main focal point here is the clothes and the goal is to sell it. When imperfections are quite visible, it can sufficiently discourage shoppers from purchasing it.

Not just that, the workshop must be prepared as well. A workshop setup will function best for this function, specifically for those that have actually not generated a great deal of experience on this design. The workshop supplies a regulated and secure setting for the shoot to occur and will remove the problems of needing to carry the essential tools for this job. One has to allot sufficient room for the items, designs, and all the tools that will be made use of for it.

Following this logic, make sure that you have enough equipment to sustain the entire shoot. This generally includes setting up a nice backdrop free of any distractions. A plain wall or backdrop will work best for this purpose and will make it easier to edit certain details later on after the shoot is finished with. Apart from this, the lighting should be considered too. If too dark, this could mean omitting important details of the clothing, which is why one should set up the lighting at strategic spots around the stage.

Furthermore, this ties in with the equipment or camera one is using. The camera does not have to be the latest unit available in the market, but should at least function well and has all the settings and features needed for a professional shoot. Aside from this, prepare extra pairs of batteries, chargers, and memory cards too.

Once the entire session has been finished, go through the photographs and study which ones are the best representation for the brand. Use a good editing software like Adobe Photoshop for this purpose and make the necessary corrections. Study these pictures and make sure all the compositions are done well before submitting them to your client for further inspection and feedback.




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