There are many elements of Internet marketing that Long Island SEO accounts for. One of the most important, believe it or not, is the optimization of photos on website. These visual elements are designed to draw users in, but you may not know that they can be tailored for the sake of rankings. For a better understanding of how this process can be done, the following do's and don'ts are worth keeping in mind.
DO know the image types that are available to you. If you've been online for any length of time, you'll know that images come in many types. Static photographs are common, but the recent popularity of GIFs cannot be overlooked. As a matter of fact, it can be argued that these are valuable for Long Island SEO due to how engaging they can be. Knowing your options is one of the best ways to optimize your images.
DON'T make your photos too big. According to reputable authorities such as fishbat.com, carefully sizing your images is essential. After all, if they're too big, chances are that more time will be needed to load them. In turn, the performance of your website might be hindered to the point where your rankings fall. If you're careful with this, however, you won't have to worry about losing valuable SEO momentum.
DO know which file names to use. Did you know that the names you give your image files can have an impact on SEO, too? You'll want to select file names that search engines can pick up on. By separating multi-term keywords with hyphens, you can rest easy knowing that the engines in question will process them with ease. This might seem like a smaller step, but its importance to an effective SEO strategy cannot be understated.
DON'T let your pictures go untested. One of the reasons for this is that, no matter how effective they might seem, it's possible that they won't operate at the level you expect. What this means is that, prior to finalizing your changes, regular testing should be done. If you notice anything out of the ordinary, you can go back and see what can be modified. The more careful you are with this process, the more you'll eventually gain from an SEO standpoint.
DO know the image types that are available to you. If you've been online for any length of time, you'll know that images come in many types. Static photographs are common, but the recent popularity of GIFs cannot be overlooked. As a matter of fact, it can be argued that these are valuable for Long Island SEO due to how engaging they can be. Knowing your options is one of the best ways to optimize your images.
DON'T make your photos too big. According to reputable authorities such as fishbat.com, carefully sizing your images is essential. After all, if they're too big, chances are that more time will be needed to load them. In turn, the performance of your website might be hindered to the point where your rankings fall. If you're careful with this, however, you won't have to worry about losing valuable SEO momentum.
DO know which file names to use. Did you know that the names you give your image files can have an impact on SEO, too? You'll want to select file names that search engines can pick up on. By separating multi-term keywords with hyphens, you can rest easy knowing that the engines in question will process them with ease. This might seem like a smaller step, but its importance to an effective SEO strategy cannot be understated.
DON'T let your pictures go untested. One of the reasons for this is that, no matter how effective they might seem, it's possible that they won't operate at the level you expect. What this means is that, prior to finalizing your changes, regular testing should be done. If you notice anything out of the ordinary, you can go back and see what can be modified. The more careful you are with this process, the more you'll eventually gain from an SEO standpoint.
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