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By Matthew Lee


After being in the field of photography for a while, you may choose to do it commercially. This is a serious responsibility that calls for dedication and patience. You also have to find reliable clients to keep your business moving. If you are an advertising photographer, you can use the following ideas to penetrate even the difficult of all photography markets.

For once, it is important to have the right tools for this work. Cameras, props and stands would be necessary to make your work easier and encourage better results. In addition, you have to acquire skills of using photoshop that will came in handy in customizing photos for your clients. It is imperative you come up with the best customized designed images that a client can imagine.

Armed with the righ tools, it is time to market your services. Those in need will only hire professionals they are confident about their skills. In this case, you have to work harder to make clients notice you. This is your only way to get your work known by prospective clients.

You could offer your services for free at charity organizations just to get word out about your skills. Just contact the coordinators and request to offer your shooting services for free whenever they hold either outdoor or indoor event. During these events, make sure you have interacted with the invited guests and other people to create a rapport. Of importance is to inform them about your shooting business venture.

Create a website detailing your service. Make sure to a pop up feature that prompts anyone who visits your websites to key in their email address. After which the client is guided to a free download pdf file which has fine details of your business. Thereafter, use this address and send a personal email to each person persuading them to consider your shooting business in future.

You can also come up with a stamp showing details of your business. In this case, consider stamping every photo at the back. You can stamp with captivating words to emphasize your business. Those viewing the photos will always have a way to contact you should they be interested in your work.

In addition you can try unconventional way of engaging people one on one during events that you are covering. For instance, during weddings you can share business cards aggressively and at the same time engage the attendees in a friendly conversation persuasively telling them about your new business venture. On the same, you can set up a temporary photo studio using tents at the wedding ground. Share details about your business to those visiting your tent.

Another idea is to hang some photos in the offices of your friends or family. Print an elegant local landscape photo and stick it on the offices wall somewhere visible. At the bottom corner of that photo put your contact information. You can go the extra mile of putting the actual cost of the photo which will make it possible for the client to put it off the wall.




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